Mechanics
According to Snopes.com, "ach sponsor donate the approximate cost of 1/4 of a cup of food to the United Nations' World Food Program for each user who clicks on the site during the day." In 2005, Martin Lewis at The Guardian speculated that The Hunger Site probably doesn't make money for every click, only on clicks to the sponsor's sites, and those clicks might be worth 30¢ each. Each click on the "feed the starving" button he estimated as worth 0.7¢, based on average click-through rates. The Hunger Site gets most of its traffic from the US.
Several websites were operated by GreaterGood in association with the Hunger Site were reorganized after CharityUSA.com bought GreaterGood. The Child Survival Site, The Kids AIDS Site, and The Landmine Site became rebranded into The Child Health Site. CharityUSA.com then added to the GreaterGood Network of websites by creating The Breast Cancer Site, The Animal Rescue Site, The Rainforest Site, and The Literacy Site.
CharityUSA.com claimed 66,235,889 cups of food were donated by click-throughs in 2008.
Results displayed at The Hunger Site store stated "To date, more than 300 million visitors have given more than 500 million cups of staple food. The food funded by clicks at The Hunger Site is paid for by site sponsors and distributed to those in need by Mercy Corps and Feeding America (formerly America's Second Harvest). 100% of the site's sponsor advertising fees goes to our charitable partners. Funds are split between these organizations and go to the aid of hungry people in over 74 countries, including those in Africa, Asia, Eastern Europe, the Middle East, South America and North America."
Read more about this topic: The Hunger Site
Famous quotes containing the word mechanics:
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