Four Epochs of History
The book may also be regarded as a way of describing four epochs of history:
- Oral tribe culture
- Manuscript culture
- Gutenberg galaxy
- Electronic age
For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.
Given the clue of "hand-writing" that terminates the "oral phase" one expects "printing" to terminate the manuscript phase and the "electrifying" to bring an end to the Gutenberg era. The strangeness of the use of "electrifying" is entirely appropriate in the McLuhan context of 1962. The Internet did not exist then.
McLuhan himself suggests that the last section of his book might play the major role of being the first section:
« The last section of the book, "The Galaxy Reconfigured," deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue. »
Read more about this topic: The Gutenberg Galaxy
Famous quotes containing the words epochs and/or history:
“Even though the world as a whole progresses, youth must always start again from the beginning, and as individuals go through the epochs of the world’s culture.”
—Johann Wolfgang Von Goethe (1749–1832)
“When we of the so-called better classes are scared as men were never scared in history at material ugliness and hardship; when we put off marriage until our house can be artistic, and quake at the thought of having a child without a bank-account and doomed to manual labor, it is time for thinking men to protest against so unmanly and irreligious a state of opinion.”
—William James (1842–1910)