Four Epochs of History
The book may also be regarded as a way of describing four epochs of history:
- Oral tribe culture
- Manuscript culture
- Gutenberg galaxy
- Electronic age
For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.
Given the clue of "hand-writing" that terminates the "oral phase" one expects "printing" to terminate the manuscript phase and the "electrifying" to bring an end to the Gutenberg era. The strangeness of the use of "electrifying" is entirely appropriate in the McLuhan context of 1962. The Internet did not exist then.
McLuhan himself suggests that the last section of his book might play the major role of being the first section:
« The last section of the book, "The Galaxy Reconfigured," deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue. »
Read more about this topic: The Gutenberg Galaxy
Famous quotes containing the words epochs and/or history:
“Even though the world as a whole progresses, youth must always start again from the beginning, and as individuals go through the epochs of the world’s culture.”
—Johann Wolfgang Von Goethe (1749–1832)
“Books of natural history aim commonly to be hasty schedules, or inventories of God’s property, by some clerk. They do not in the least teach the divine view of nature, but the popular view, or rather the popular method of studying nature, and make haste to conduct the persevering pupil only into that dilemma where the professors always dwell.”
—Henry David Thoreau (1817–1862)