Cancellation and Revival
As The CW moved to make its schedule free of half-hour comedies, series creator Mara Brock Akil attempted to convince the network to air the series as an hour-long, single-camera series like the other shows on CW. The principal cast on the show launched a big viral campaign called "Change the Game Campaign" on YouTube, asking all fans to sign the CW message board. Despite the campaign and crashing the message board servers twice, on May 20, 2009, Entertainment Weekly announced that the series was officially cancelled, due to budget cut issues.
On April 4, 2010, The Hollywood Reporter reported that BET, which airs the series in syndication, was close to finalizing a deal to produce new episodes of the series. BET announced the deal during its upfronts in April 2010. Series creator and executive producer Mara Brock Akil is expected to return, along with all of the principal cast members. New episodes began airing on BET on January 11, 2011. The premiere drew 7.7 million viewers, making it the biggest ad-supported sitcom telecast in the history of cable. Stacey Mattocks is credited with creating the Facebook fan page for The Game. Upon finding her, BET hired Stacey to run the fan page which at last count was 5.4 million fans.
Hosea Chanchez officially announced at the 2011 BET Awards that the show will begin its fifth season in 2012.
Read more about this topic: The Game (U.S. TV Series)
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