International
In 2007, The Face Shop opened its first stores in the USA in the San Francisco Bay Area and the west coast. To search for spokesmodels for their USA division, they hosted the "Natural Beauty Contest". The grand prize was over $20,000 in cash and prizes for the winners as well as a 1-year contract as The Face Shop USA spokesmodel. Hundreds of applicants were narrowed to 80 models for Round 1. The final round of 34 finalists yielded six winners. The Face Shop products can now be found in The Face Shop stores and Walgreens across the United States.
On 27 September 2010, a video started circulating online of a CCTV-captured robbery and possible sexual assault in a branch of The Face Shop located in The Curve Shopping Centre, Kuala Lumpur, Malaysia. Full details of the incident and a police report have yet to be released.
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