The Coffee Bean & Tea Leaf - History

History

The Coffee Bean & Tea Leaf was founded by Mona and Herbert Hyman in September 1963. They opened the first store in the Los Angeles neighborhood of Brentwood. The original location closed, although a new location opened in the same building on the corner of San Vicente Boulevard and Barrington Avenue. The firm is affectionately known as The Bean among long-time customers that include many Hollywood celebrities, and was touted as a success model for the coffee and tea business in its early days.

Singapore entrepreneurs and brothers, Sunny and Victor Sassoon and their long-time friend and business associate, Severin Wunderman purchased the company and took it global in 1998. In 1996, the Sassoons bought the franchise rights for Asia and in two years, opened 29 outlets in Singapore and Malaysia - almost as many as the Hymans had opened in the US up until then. Two years later they bought the entire Los Angeles-based firm.

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