Civil Rights
After Dr. Martin Luther King, Jr. won the 1964 Nobel Peace Prize, plans for an interracial celebration in still-segregated Atlanta were not initially well supported by the city's business elite until Coca-Cola intervened.
J. Paul Austin, the chairman and CEO of Coca-Cola, and Mayor Ivan Allen summoned key Atlanta business leaders to the Commerce Club's eighteenth floor dining room, where Austin told them flatly, 'It is embarrassing for Coca-Cola to be located in a city that refuses to honor its Nobel Prize winner. We are an international business. The Coca-Cola Co. does not need Atlanta. You all need to decide whether Atlanta needs the Coca-Cola Co.' Within two hours of the end of that meeting, every ticket to the dinner was sold. —Andrew YoungHowever, Coca-Cola has also faced allegations of racial discrimination in its employment practices, and faced a class-action racial discrimination lawsuit regarding this in the early 2000s.
Read more about this topic: The Coca-Cola Company
Famous quotes by civil rights:
“If we love-and-serve an ideal we reach backward in time to its inception and forward to its consummation. To grow is sometimes to hurt; but who would return to smallness?”
—Sarah Patton Boyle, U.S. civil rights activist and author. The Desegregated Heart, part 3, ch. 3 (1962)