Release and Promotion
The album was released September 8, 2009 on Roc Nation in the United States. It was also released digitally on September 11, 2009 in the US, and its United Kingdom and international release followed on September 14 that same year. Prior to its official release, the album leaked in its entirety on August 31, 2009. When asked about the leak, Jay-Z stated "It's a preview. I'm excited for people to hear the album. I'm very proud of the work I've done, so enjoy it".
The album's promotional single "D.O.A. (Death of Auto-Tune)" was premiered on June 5, 2009 via New York radio station Hot 97. On June 7, 2009 Jay-Z made a guest appearance at Hot 97's Summer Jam concert, and performed D.O.A. live on stage, for the first time. On May 20, 2009, Jay-Z confirmed that he bought out the remainder of his contract from Def Jam Records in order to start his contract with Live Nation, as The Blueprint 3 was set to be released under Roc Nation and distributed by Atlantic Records. In August 2008, Jay-Z performed the Kanye West–produced song "Jockin' Jay-Z" during the latter's Glow in the Dark Tour.
Read more about this topic: The Blueprint 3
Famous quotes containing the words release and/or promotion:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)