The Beatles (TV Series) - Reception

Reception

The series was an instant ratings hit on ABC in the Saturday morning time slot after it debuted on September 25, 1965 at 10:30 AM EST. It racked up a 13 score (or 52 share), then unheard of in daytime television. The series was sponsored by the A. C. Gilbert Company, the Quaker Oats Company and the Mars Candy Company. For the third season in 1967, the series was moved to Saturdays at noon. For the fourth season, the series was moved to 9:30 AM EST on Sunday mornings.

Originally, The Beatles disliked the cartoon; however, as time went on they grew to like it. In 1972, Lennon commented, "I still get a blast out of watching the Beatles cartoons on TV." In 1999, Harrison said, "I always kind of liked . They were so bad or silly that they were good, if you know what I mean. And I think the passage of time might make them more fun now."

The series was syndicated worldwide on television and cable after the original run ended in 1969. In 1986 and 1987, new generations were introduced to the series when it was rebroadcast in syndication by MTV and also by the Disney Channel. On MTV, the series was shown on Saturday and Sunday mornings at 10 AM EST or 7 AM PST. Mark Hamill was a guest host of the MTV run of the series in 1987.

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