The Beatles' Influence On Popular Culture - Live Concerts

Live Concerts

The Beatles were the first entertainment act to stage a large stadium concert. At Shea Stadium, New York City on Sunday, 15 August 1965 the group opened their 1965 North American tour to a record audience of 55,600. The event sold out in 17 minutes. It was the first concert to be held at a major outdoor stadium and set records for attendance and revenue generation, demonstrating that outdoor concerts on a large scale could be successful and profitable. The Beatles returned to Shea for a very successful encore in August 1966.

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