Project History
The 1 Second Film began as a student project by Nirvan Mullick in 2001 while at California Institute of the Arts. The director set out to create a collaborative art project that would bring his school together, and later expanded the project after the success of the initial event. Seed funds for the animation painting event came from a $1,500 CalArts Grant, an additional $3,000 was raised by selling producer credits for donations of $1 or more. In 2004, after graduating and finishing two other animated short films, the director began fundraising to expand The 1 Second Film project by selling $1 producer credits on the streets of Los Angeles. After raising enough to buy a video camera, the director began to document the fundraising process to include as part of a documentary about the project. In 2005, after getting several celebrities to donate, the director launched a petition drive along with the help of Stephen Colbert to get the credits of The 1 Second Film listed on the Internet Movie Database. In March 2005, IMDb began listing the credits.
The IMDb listing helped the project to grow online. In May 2006, a video of several high-profile celebrities donating to The 1 Second Film was featured on the homepage of YouTube, helping the project raise over $7,000 in four days. In 2007, the project's first automated website was built to give community profiles to all participants, allowing the project to scale up.
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