Culture
Main article: Culture of Thailand See also: Music of Thailand, Isan, and Cinema of ThailandThai culture has been shaped by many influences, including Indian, Lao, Burmese, Cambodian, and Chinese.
Its traditions incorporate a great deal of influence from India, China, Cambodia, and the rest of Southeast Asia. Thailand's national religion Theravada Buddhism is important to modern Thai identity. Thai Buddhism has evolved over time to include many regional beliefs originating from Hinduism, animism as well as ancestor worship. The official calendar in Thailand is based on the Eastern version of the Buddhist Era, which is 543 years ahead of the Gregorian (western) calendar. For example, the year AD 2012 is 2555 BE in Thailand.
Several different ethnic groups, many of which are marginalized, populate Thailand. Some of these groups overlap into Burma, Laos, Cambodia, and Malaysia and have mediated change between their traditional local culture, national Thai and global cultural influences. Overseas Chinese also form a significant part of Thai society, particularly in and around Bangkok. Their successful integration into Thai society has allowed for this group to hold positions of economic and political power.
The traditional Thai greeting, the wai, is generally offered first by the younger of the two people meeting, with their hands pressed together, fingertips pointing upwards as the head is bowed to touch their face to the hands, usually coinciding with the spoken word "Sawasdee khrap" for male speakers, and "Sawasdee ka" for females. The elder then is to respond afterwards in the same way. Social status and position, such as in government, will also have an influence on who performs the wai first. For example, although one may be considerably older than a provincial governor, when meeting it is usually the visitor who pays respect first. When children leave to go to school, they are taught to wai to their parents to represent their respect for them. The wai is a sign of respect and reverence for another, similar to the namaste greeting of India and Nepal.
Association football, however, has possibly overtaken Muay Thai's position as most widely viewed and liked sport in contemporary Thai society and it is not uncommon to see Thais cheering their favourite English Premier League teams on television and walking around in replica kits. Another widely enjoyed pastime, and once a competitive sport, is kite flying.
Thai cuisine blends five fundamental tastes: sweet, spicy, sour, bitter and salty. Some common ingredients used in Thai cuisine include garlic, chillies, lime juice, lemon grass, and fish sauce. The staple food in Thailand is rice, particularly jasmine variety rice (also known as Hom Mali rice) which is included in almost every meal. Thailand is the world's largest exporter of rice, and Thais domestically consume over 100 kg of milled rice per person per year. Over 5000 varieties of rice from Thailand are preserved in the rice gene bank of the International Rice Research Institute (IRRI), based in the Philippines. The king of Thailand is the official patron of IRRI.
Like most Asian cultures, respect towards ancestors is an essential part of Thai spiritual practice. Thais have a strong sense of hospitality and generosity, but also a strong sense of social hierarchy. Seniority is an important concept in Thai culture. Elders have by tradition ruled in family decisions or ceremonies. Older siblings have duties to younger ones.
Taboos in Thailand include touching someone's head or pointing with the feet, as the head is considered the most sacred and the foot the dirtiest part of the body. Thai society has been influenced in recent years by its widely available multi-language press and media. There are some English and numerous Thai and Chinese newspapers in circulation; most Thai popular magazines use English headlines as a chic glamor factor. Many large businesses in Bangkok operate in English as well as other languages.
Thailand is the largest newspaper market in Southeast Asia with an estimated circulation of over 13 million copies daily in 2003. Even upcountry, out of Bangkok, media flourishes. For example, according to Thailand's Public Relations Department Media Directory 2003–2004, the nineteen provinces of Isan, Thailand's northeastern region, hosted 116 newspapers along with radio, TV and cable.
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“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
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