History
In the mid-1960s, then-Cowboys owner Clint Murchison, Jr. realized that the area surrounding the Cotton Bowl had become unsafe and downtrodden, and it was not a location he wanted his season ticket holders to be forced to go through. Murchison was denied a request by Dallas mayor Erik Jonsonn to build a new stadium in downtown Dallas as part of a civic-bond package.
Murchison envisioned a new stadium with sky-boxes and one in which attendees would have to pay a personal seat license as a prerequisite to purchasing season tickets. With two games left for the Cowboys to play in the 1967 NFL season, Murchison and Cowboys general manager Tex Schramm announced a plan to build a new stadium in Irving, Texas.
Texas Stadium, along with the Pontiac Silverdome, Arrowhead Stadium, and Ralph Wilson Stadium were part of a new wave of football only stadia built after the AFL-NFL merger. Moreso than its contemporaries, Texas Stadium featured a proliferation of luxury boxes, which provided the team with a large new income source exempt from league revenue sharing.
The stadium would become an icon of the Cowboys with their rise in national prominence. Its field was surrounded by a blue wall emblazoned with white stars, a design replicated in Cowboys Stadium.
Read more about this topic: Texas Stadium
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“In nature, all is useful, all is beautiful. It is therefore beautiful, because it is alive, moving, reproductive; it is therefore useful, because it is symmetrical and fair. Beauty will not come at the call of a legislature, nor will it repeat in England or America its history in Greece. It will come, as always, unannounced, and spring up between the feet of brave and earnest men.”
—Ralph Waldo Emerson (1803–1882)
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“Indeed, the Englishman’s history of New England commences only when it ceases to be New France.”
—Henry David Thoreau (1817–1862)