Texaco - Sponsorships

Sponsorships

Texaco is associated with the Havoline brand of motor oil and other automotive products. It was one of the sponsors of NASCAR with drivers like Davey Allison, Ernie Irvan, Kenny Irwin Jr., Ricky Rudd, Jamie McMurray, Casey Mears, and Juan Pablo Montoya. Texaco last sponsored the #42 Dodge driven by Montoya. Havoline sponsored a NASCAR race car continuously from the early 1980s through the 2008 season. At the end of the 2008 NASCAR season, Texaco/Havoline officially ended their sponsorship with NASCAR and Chip Ganassi Racing. This brought to a close a 20-plus year relationship with the sport. Texaco has also has also been involved in open wheel racing, sponsoring the Texaco Grand Prix of Houston along with sponsoring drivers like Indianapolis 500 winner Mario Andretti and his son Michael.

Texaco was long associated with the Metropolitan Opera as sole sponsor of its radio broadcasts for 63 years. It was identified as well with such entertainment legends as Bob Hope, Jack Benny and Milton Berle (many of their shows were originally sponsored by Texaco – see Texaco Star Theatre, which includes the sponsorship lyrics of the opening theme: "We're the men of Texaco, We work from Maine to Mexico..."). Berle's program was broadcast in the same time slot as Fulton J. Sheen's religious program for a while, thus leading to Berle's oft-quoted quip, "We both have the same boss – Sky Chief!"

In Latin America, Texaco sponsors Brazilian soccer superstar Ronaldinho. In West Africa, Texaco sponsors the soccer-based comic Supa Strikas.

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