Teradata and Big Data
Teradata began to associate itself with the term, “Big Data” in 2010. CTO, Stephen Brobst, attributes the rise of big data to “new media sources, such as social media.” The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the “Petabyte club” in 2011 for its heaviest big data users.
The rise of big data resulted in many traditional data warehousing companies updating their products and technology. For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company’s MapReduce capabilities and ability to store and analyze semi-structured data.
Public interest in big data resulted in a 13% increase in Teradata’s global sales.
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