The Business of Television
Over-the-air commercial stations and networks generate the vast majority of their revenue from advertisements. According to a 2001 survey, broadcast stations allocated 16 to 21 minutes per hour to commercials. Most cable networks also generate income from advertisements, although most basic cable networks also receive subscription fees. However, premium cable networks, such as the movie network HBO, do not air commercials. Instead, cable-TV subscribers must pay extra to receive the premium networks.
In the days of broadcast television, networks allocated a portion of commercial time for their shows to the local affiliates, which allowed the local stations to generate revenue. In the same manner, cable-TV system operators generate some of their revenue by selling local commercial time for each cable network being broadcast. The other main source of revenue for the cable-TV operators is subscription fees.
Read more about this topic: Television In The United States
Famous quotes containing the words business and/or television:
“all the arts lose virtue
Against the essential reality
Of creatures going about their business among the equally
Earnest elements of nature.”
—Robinson Jeffers (1887–1962)
“They [parents] can help the children work out schedules for homework, play, and television that minimize the conflicts involved in what to do first. They can offer moral support and encouragement to persist, to try again, to struggle for understanding and mastery. And they can share a child’s pleasure in mastery and accomplishment. But they must not do the job for the children.”
—Dorothy H. Cohen (20th century)