Accusations of White Ethnocentrism
Some American media outlets object to telenovelas of Latin American and U.S. Hispanic media on grounds that they are not representative of the racial makeup of the countries where they are produced, as they tend to have white, blond or blue-eyed people in major roles. However, blond women seem to have a tendency to be villains in telenovelas. Moreover, it is not unusual at all for a protagonist to be moreno/morena (brownish skin). However, it's been noted that characters within telenovelas that are economically successful tend to look more Caucasian. Criticisms have led to see this as a form of acceptance towards Caucasian models of beauty (present since Colonial times), and as a form of acceptance of inequality in terms of class, race, and gender (Uribe, p. 68-72).
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