Movieguide & CFTVC
In 1985 Baehr began publishing Movieguide as a biweekly magazine of movie reviews, which has now expanded to an online database of movie reviews. Movieguide's reviews use a "Biblical perspective" and are aimed at helping parents use informed judgment when deciding what entertainment products are suitable for their families' enjoyment.
In 1986 Baehr founded The Christian Film & Television Commission (CFTVC), which encourages the major media companies to produce "wholesome, family entertainment." By cross-indexing Movieguide's moral criteria with box office statistics, Baehr's commission produces an annual Report To The Entertainment Industry which attempts to prove that the American public prefers "wholesome, worthwhile, moral movies." The Report also includes a listing of the ten best "family friendly films" and ten best "morally edifying mature audience films" of the year, all of which are awarded plaques at Movieguide's annual award show.
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