Sponsorship
In 1993, Technogym sponsored the Formula One motor racing team Benetton Formula.
Technogym has sponsored the Olympics in Sydney, Athens, Turin and Beijing where it was of two official sports related official suppliers to the 2008 Summer Olympics, together with Adidas. The company is set to provide equipment to the London 2012 Olympics. Its devices are used in some of the major gyms and sports clubs such as: Vasco da Gama, Chelsea, Scuderia Ferrari and Milan.
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