Technogym - History

History

Industrial designer Nerio Alessandri wanted to create Technogym when he was 22 and decided to combine his design skills with his passion for sport, and began building exercise equipment in the garage of his home. In 1985 Technogym launched its first complete strength training line, and in 1986 it presented Unica, the first, hi-tech design, home trainer. Then, in 1990, the company added its first cardiovascular training line. In 1992 Technogym defined its brand position with the tagline “The Wellness Company”. In 2000 it launched the Selection line, today the most popular strength training line in the world, and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen. Again in 2000 Technogym was nominated official supplier for athletic training equipment at the Olympic Games in Sydney. Since then the company has been an official supplier for numerous other Olympic Games, including Athens 2004, Turin 2006, Beijing 2008 and London 2012 (nominated on July 13, 2010). Today Technogym boasts approximately 55,000 installations worldwide in 35,000 wellness centres and 20,000 private homes and estimates suggest that approximately 20 million people use its products every day. Technogym has 2200 employees in 14 branches in Europe, the United States, Asia, the Middle East, Australia and South America and 90% of its turnover is exported to over 100 different countries.

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