Techno Cumbia - Music Video

Music Video

The music video for "Techno Cumbia" was filmed from August 3–5, 1995, and was directed by Bryan Barber. After the release of Dreaming of You in July 1995, "Techno Cumbia"'s remix on the album received extensive airplay in the United States, Canada, Mexico and Spain and won accolades. EMI Records created a posthumous music video in honor of Selena, including songs; "Dreaming of You", "I Could Fall in Love", "I'm Getting Used To You", "Tú Sólo Tú", "God's Child (Baila Conmigo)" and "Missing My Baby", from the album. EMI was in partnership with Q-Productions, who helped with the concept of the video. Selena's father, Abraham Quintanilla Jr, did not want the video to be "...too sexual" because he knew children and young adults would view it, since Selena was popular among all age groups, especially young girls who would imitate Selena's dance moves. The video was produced by Tango Productions; casting calls were done after the music video for "I'm Getting Used To You" was completed. The dance moves performed in the video were inspired by the tango, urban and reggae dances. Selena's live performances of the song were included, and the back-up dancers danced either in groups or with their partners. The video was filmed in Tango Productions studios, and used visual effects such as chroma key. Darrin Henson choreographed the video.

The video opens with Selena spinning and singing "Techno Cumbiaaaaa", while two men appear in the video, stopping the song to inform everyone: "This is a serious music, you are about to hear, on some serious music" in Jamaican English. They then leave the video, and the song begins. People are shown sitting in chairs, dancing. Selena's 1994 performance of "Techno Cumbia", is seen on the left side, while on the right side a group of people begin dancing with their partners. In the next scene, Selena's performance of "Techno Cumbia" at the Houston Astrodome on February 26, 1995 is shown in the left side of the screen, while the group dances further. Next the men are seen break dancing to Selena's melody verse, as the women watch. After this, the whole cast, dressed in white clothing, dance with their hands in the air. The next scene, showing a man moving his body in a white tank top shirt and a woman ripping it off, is censored, with Selena appearing and quickly dancing out of the video, showing the man's upper chest exposed. The video ends with a woman in a black hat in urban clothes, attempting to sit down on a chair.