Background
After graduating from the University of Virginia in 1988 with BA and MBA degrees, Cooley worked as a bond trader in the fixed income division of Morgan Stanley in New York. In the mid-1990s he left Wall Street and began directing television commercials, including some for prominent non-profits such as the National Center for Missing and Exploited Children and the Partnership for a Drug Free America. Through this work, he became interested in large-scale social change efforts that successfully leveraged strategic marketing insights in service of shifting cultural norms, which led to his founding of The Gun Violence Project and then The Center to Prevent Youth Violence. In 2012, Cooley graduated from the Harvard Kennedy School with an MPA degree, and founded Democracy.com, a social platform providing a campaign profile "for every candidate from every party in every election".
Read more about this topic: Talmage Cooley
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