The Top Talent Agencies
Before 2009, Hollywood's largest talent agencies were known as the "big five" or "top five". In 2009 two of the agencies, Endeavor and the William Morris Agency, merged to form William Morris Endeavor (WME). The other members of the current "big four" are Creative Artists Agency (CAA), International Creative Management (ICM), and United Talent Agency (UTA).
In the 1980s new agencies were established to compete with the "Big five." In 1991 Bauer-Benedek merged with Leading Artists Agency to form what became United Talent Agency. These agencies were Traid Artists and InterTalent. Traid Artist would eventually be sold to William Morris Agency in 1992, and InterTalent would diminish when its partners dispursed between UTA and ICM in the same year. They have hundreds of agents globally, and offer representation in multiple areas (acting, below the line talent, IP rights holders, film, directing, television, publishing, commercials, sports, digital media, literary, music, theater, endorsements, corporate consulting, public speaking, producers, screen writers, voice-overs, video games,visual arts and design and intellectual property). Emerging technology companies and corporate brands in a variety of practice areas including film, television, music, digital media, intellectual property, computer and video games, commercials, voice-overs, endorsements, branding & licensing, corporate consulting and entertainment marketing.
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