Marketing
The marketing campaign focuses on what the company describes as the "old man fantasies" of being approached by attractive women. The product's packaging, which is charcoal-grey and depicts silhouettes of women, uses fragrance names evoking success in dating. The product launched a line called the TAG Signature Series in July 2009, which reintroduced three scents with new packaging which featuring basketball star Carmelo Anthony, skateboarder Rob Dyrdek, and rapper Ludacris.
Read more about this topic: TAG Body Spray