Comparisons
It has often been compared to culture jamming, as both use many of the same techniques in an attempt to occupy the public space controlled by mass media. Where the two practices differ is in their way to obtain this public space; while culture jamming consists of a response to the dominant practices within it, tactical media uses the dominant practices in order to penetrate it and become part of it. "Don't hate the media, become the media" (as coined by Jello Biafra, spoken word artist and lead singer songwriter of the Dead Kennedys) is a slogan often adopted by tactical activists and reflects this important distinction. Tactical media has also been compared to alternative media. It differs from the latter by its manner in dealing with mass media where alternative media does not seek to infiltrate the dominant by a quick tactic; it attempts to oppose it by proposing what its name suggests: an alternative to the dominant.
Read more about this topic: Tactical Media
Famous quotes containing the word comparisons:
“Decade after decade, artists came to paint the light of Provincetown, and comparisons were made to the lagoons of Venice and the marshes of Holland, but then the summer ended and most of the painters left, and the long dingy undergarment of the gray New England winter, gray as the spirit of my mood, came down to visit.”
—Norman Mailer (b. 1923)
“I don’t like comparisons with football. Baseball is an entirely different game. You can watch a tight, well-played football game, but it isn’t exciting if half the stadium is empty. The violence on the field must bounce off a lot of people. But you can go to a ball park on a quiet Tuesday afternoon with only a few thousand people in the place and thoroughly enjoy a one-sided game. Baseball has an aesthetic, intellectual appeal found in no other team sport.”
—Bowie Kuhn (b. 1926)
“The surest route to breeding jealousy is to compare. Since jealousy comes from feeling “less than” another, comparisons only fan the fires.”
—Dorothy Corkville Briggs (20th century)