Advertising
Much of the advertising around Tab was geared towards women with an emphasis on the fact that it could help them keep physically fit, even going so far as to appeal to their desire to look attractive to men. A popular campaign in the late 1960s carried the slogan "Be a mind sticker!" A slogan in the 1970s touted the brand as "a beautiful drink for beautiful people".
Read more about this topic: Tab (soft Drink)
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)