Ad Campaign
The TaB energy drink campaign was driven by Hollywood Lifestyle. The product launch was on Feb. 2, 2006 with a premiere party during New York Fashion Week ‘06. Their ad campaign slogan is “TaB Energy... Fuel To Be Fabulous”. The original broadcast of the TaB Energy commercial aired during the Oscar telecast in 2006. The commercial features well dressed, attractive women, who could very well be Hollywood stars, and their daily activities, including shopping for extravagant clothing, driving expensive cars, dining at exclusive restaurants, and dating gorgeous guys.
The official website for the drink has various features, including links to photos of TaB launch parties at exclusive venues.
In addition, Fox News.com published an article called “Pink Power: TaB Is Back, Sort Of” that mentions how TaB is the new favorite energy drink of Hollywood stars. There are even people quoted within the article that mention how “Nicole Richie and Fergie (from The Black Eyed Peas) were seen guzzling TaB Energy drink all over Manhattan… and when these two put their stamp of approval on a product, expect other celebrities to follow suit” and that “"he design is great and it is a much prettier can to be caught by the paparazzi drinking — and the pink design makes it almost like an accessory.”
Read more about this topic: Tab Energy
Famous quotes containing the word campaign:
“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)