Cognition
The color of food can affect sweetness perception. Adding more red color to a drink increases its perceived sweetness with darker colored solutions being rated 2–10% higher than lighter ones even though it had 1% less sucrose concentration. The effect of color is believed to be due to cognitive expectations. Some odors smell sweet and memory confuses whether sweetness was tasted or smelt.
Read more about this topic: Sweetness
Famous quotes containing the word cognition:
“Socratic man believes that all virtue is cognition, and that all that is needed to do what is right is to know what is right. This does not hold for Mosaic man who is informed with the profound experience that cognition is never enough, that the deepest part of him must be seized by the teachings, that for realization to take place his elemental totality must submit to the spirit as clay to the potter.”
—Martin Buber (1878–1965)
“Intuitive cognition of a thing is cognition that enables us to know whether the thing exists or does not exist, in such a way that, if the thing exists, then the intellect immediately judges that it exists and evidently knows that it exists, unless the judgment happens to be impeded through the imperfection of this cognition.”
—William of Occam (c. 1285–1349)
“There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. To the cognition of the brain must be added the experience of the soul.”
—Arnold Bennett (1867–1931)