Relationship To Hannaford
In 2002, management and supply chain at Kash n' Karry was transferred to sister chain Hannaford in hopes of repairing Kash n' Karry's performance, which ultimately led to the creation of Sweetbay. When Sweetbay was created, it was modeled after Hannaford, incorporating store design, logo/branding elements, and pricing strategy from its northeastern sister company. Additionally, Sweetbay stocked Hannaford-branded products as its generic store brand until 2011, when all Delhaize America stores began offering the Healthy Accents brand (for health & beauty items), the Home 360 brand (for home products) and the My Essentials brand (for food products).
On March 17, 2008, Hannaford Supermarkets announced a data intrusion that resulted in the theft of customer credit and debit card numbers. No personal information, such as names or addresses, was accessed. The intrusion affected Hannaford stores, Sweetbay stores in Florida and certain independently owned retail locations in the Northeast that carry Hannaford products. They say they are aware of about 1,800 cases of fraud related to the data intrusion and about 4.2 million unique account numbers were exposed.
Read more about this topic: Sweetbay Supermarket
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