Swanson - World War II

World War II

During World War II Jerpe was one of the largest suppliers of poultry and eggs to the military. After the war ended, Jerpe was renamed C.A. Swanson & Sons. After Carl Swanson's death in 1949, his sons Gilbert C. and W. Clarke took over the company. The brothers introduced a frozen chicken pot pie a year later. Then in 1952, Swanson & Sons introduced their TV brand TV dinner, quickly selling 5,000 units in its first year. A year later the company had sold over 10,000,000 TV dinners. A year later, the company dropped its successful butter and margarine business to concentrate on a poultry-based line of canned and frozen products. In April 1955, Swanson's 4,000 employees and 20 plants were acquired by the Campbell Soup Company.

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