Release
The studio New Line Cinema released Surf Ninjas two weeks earlier than its commercial release date in Evansville, Indiana and Lubbock, Texas as part of a test of regional markets. The early release marked the first time that a major film was released in Evansville before its national opening without any local ties. The president of theatrical marketing at New Line, Chris Pula, selected Evansville for its family-oriented audiences. Pula explained, "Evansville is traditionally a strong family market. Also, we have a strong relationship with the exhibitors in that area." The president said that the studio was testing the film in a larger market than usual due to its uncertainty about the film's reception, and that the studio would measure its marketing success with ticket receipts.
Surf Ninjas was widely released in 1,321 theaters in the United States on August 20, 1993. Over its opening weekend, the film grossed $2 million, placing 13th in box office rankings ahead of Manhattan Murder Mystery. Surf Ninjas ultimately grossed $4.9 million in the United States. The film was released on VHS on December 29, 1993. It was subsequently released on DVD on September 3, 2002.
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