Celebrity Associations
Madonna, Natalia Oreiro, Shakira and Marilyn Monroe all featured in Sunsilk's 2008 advertising campaign “Life Can’t Wait” which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives “Hair On = Life On”.
Actress and Model Humaima Malick is the brand ambassador for Sunsilk in Pakistan.
Actress and former Model Yureni Noshika is the brand ambassador for Sunsilk in Sri Lanka
Actress and former Miss World Priyanka Chopra is the brand ambassador for Sunsilk in India.
In 2009, singer Delta Goodrem was announced as the "face of Sunsilk" in Australia. The singer and her music have since featured in several Sunsilk adverts.
In 2007, British girlband Girls Aloud launched a campaign for Sunsilk after securing a sponsorship deal worth over £1,000,000. Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial. Sunsilk also sponsored their following tour.
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Famous quotes containing the words celebrity and/or associations:
“Power is not of a man. Wealth does not center in the person of the wealthy. Celebrity is not inherent in any personality. To be celebrated, to be wealthy, to have power requires access to major institutions.”
—C. Wright Mills (1916–1962)
“There are many ways of discarding [books]. You can give them to friends,—or enemies,—or to associations or to poor Southern libraries. But the surest way is to lend them. Then they never come back to bother you.”
—Carolyn Wells (1862?–1942)