Sunny Jim and Force Cereal
The character on boxes of Force cereal was created in the United States in 1902 by writer Minnie Maud Hanff and artist Dorothy Ficken, initially for an advertising campaign. Rather than selling the benefits of eating wheat, which Hanff assumed customers already knew, her copy for the original advertisements told stories in verse, such as this one:
- Jim Dumps was a most unfriendly man,
- Who lived his life on the hermit plan;
- In his gloomy way he'd gone through life,
- And made the most of woe and strife;
- Till Force one day was served to him
- Since then they've called him "Sunny Jim."
The advertisements featured slogans such as "Better than a Vacation” and “A Different Food for Indifferent Appetites.” Other verses included:
- Whatever you say, wherever you've been,
- You can't beat the cereal, that raised Sunny Jim!
and
- High o'er the fence leaps Sunny Jim,
- Force is the food that raises him
This last rhyme became a familiar catchphrase.
The campaign was wildly successful at promoting the character of Sunny Jim. Printer's Ink stated that “No current novel or play is so universally popular. He is as well-known as President Roosevelt or J. Pierpont Morgan.” However, the cereal company turned its advertising account over to a different firm, which did not approve of humor in advertising and more or less abandoned the campaign.
In the United States, Force followed a convoluted path involving many corporate mergers. The last owner stopped producing the cereal in 1983. Both the cereal and Sunny Jim had greater success in the United Kingdom, where Force cereal is still available and the box still features a picture of Sunny Jim.
Read more about this topic: Sunny Jim
Famous quotes containing the words sunny, jim, force and/or cereal:
“At anchor she rides the sunny sod,
As full to the gunnel of flowers growing
As ever she turned her home with cod
From Georges Bank when winds were blowing.”
—Robert Frost (18741963)
“Just kids! Thats about the craziest argument Ive ever heard. Every criminal in the world was a kid once. What does it prove?”
—Theodore Simonson. Irvin S. Yeaworth, Jr.. Jim Bird, The Blob, responding to the suggestion that they not lock up the teens pulling the alien prank, (1958)
“The conduct of God who disposes all things kindly, is to put religion into the mind by reason, and into the heart by grace. But to attempt to put it into the mind and heart by force and threats is not to put religion there, but terror.”
—Blaise Pascal (16231662)
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)