Later Usage of The Brand
In several markets (e.g. Belgium and the Netherlands) Sunlight soap has survived up till today as a personal wash product rather than a laundry detergent. Sunlight is still used in some markets as a brand by Unilever (the successor of Lever Brothers). In Sri Lanka, Sunlight laundry soap has a market share of more than 75%, and won the “brand of the year” award in 2004. In South Africa, the brand is used for bath soap, dishwashing liquid, washing powder and fabric conditioner. The brand was also used in the Philippines during the 1990s but it is now a defunct brand.
However, production for Ireland and the UK ceased in 2009 due to low demand; it is available only as an import. In Norway it was taken over by Lilleborg in 1930. In 2003 exclusive licensing rights to the Sunlight brand of dish-washing detergents in Canada, Puerto Rico and the USA were sold (along with some other Unilever brands) to Lehman Brothers bankers, who set up Phoenix Brands for the purpose. The Sunlight brand is now used by JohnsonDiversey in Canada and the USA. In Canada, it remains a leading brand of dish soap. In Australia, it is a brand of Symex, who manufacture, distribute and export both Sunlight bar soap and Sunlight dishwashing liquid.
In Turkey in the summer of 2010, washing-up liquids produced under the brand Cif started to be marketed with the new compound brand Sunlight Cif. As well as the regular liquid, a concentrated washing-up liquid was introduced in three varieties (lime, lemon and orange); when it comes into contact with water, it turns into a gel which remains in the sponge longer than regular washing-up liquid.
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