History
The Sun Crest brand of soft drinks was introduced by the National NuGrape Company of Atlanta, Georgia in 1938 as a flavor line, and sister brand to NuGrape, 2-Way lemon lime, and Kickapoo Joy Juice. Sun Crest was acquired along with NuGrape in 1968 by The Moxie Company (renamed Moxie-Monarch-NuGrape Company and later Monarch Beverage Company). Hedinger Brands, LLC. purchased the Sun Crest brand from Monarch in 2007 along with Dad's Root Beer, Bubble Up and Dr. Wells brands, and licensed the brand to The Dad's Root Beer Company, LLC. The Dad's Root Beer Company headquarters is located in Jasper, Indiana.
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