Sugar Puffs are a honey-flavoured breakfast cereal made from sugar-coated wheat sold in the United Kingdom. For many years they were made by the Quaker Oats Company but in 2006 they were sold to Big Bear t/a Honey Monster Foods, based in Leicester. The products under the Honey Monster title continue to be manufactured at the site in Southall, London.
Sugar Puffs were first launched in 1957 with Jeremy the Bear. They were invented by William Halliday Davies (1919–2009), production manager at the Quaker Oats mill in Southall, London. The Honey Monster campaign in the 1970s was very successful. Honey Monster went on to lead many campaigns including appearances with Boyzone and ex-Liverpool FC & Newcastle United footballer Kevin Keegan, with actor Roman Stefanski playing the Honey Monster, before changing to Gary Martin, in which played many roles, such as Zordrak in The Dreamstone.
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Famous quotes containing the words sugar and/or puffs:
“The sugar maple is remarkable for its clean ankle. The groves of these trees looked like vast forest sheds, their branches stopping short at a uniform height, four or five feet from the ground, like eaves, as if they had been trimmed by art, so that you could look under and through the whole grove with its leafy canopy, as under a tent whose curtain is raised.”
—Henry David Thoreau (1817–1862)
“The young men float on their backs, their white bellies bulge to
the sun, they do not ask who seizes fast to them,
They do not know who puffs and declines with pendant and bending arch,
They do not think whom they souse with spray.”
—Walt Whitman (1819–1892)