Advertising
A major television campaign ran nationally from 1983 until 1991 with the tagline (coined by playwright Peter Whelan): "(Wherever you may wander) there's no taste like Stones". The series initially starred Bernard Hill and Tony Barton, although Hill was replaced by Michael Angelis from 1984 onwards. The advertisements followed the characters of Jeff and Dave as they got into scrapes in various overseas locations, with humorous results. By 1987 it had become the UK's longest running bitter campaign of all time.
From 1993 Stones was only advertised in the north of England. The 1994-96 "Sheffield Gold" campgain was set in a steel foundry: a nod to the city's heritage, although it was filmed in the Czech Republic because Sheffield's own foundries were considered to be too clean and automated for the desired gritty and industrial effect. A spokesman for Bass explained: "We wanted sparks and goggles." It was to be the final major marketing push for Stones, and as of 2012 the only marketing support for the brand is the provision of Stones branded glassware and bar merchandise for regular stockists.
Read more about this topic: Stones Bitter
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)