History
In late 1996, Apple purchased NeXT, and Steve Jobs returned to Apple after a 12-year hiatus following his forced resignation from the company in 1985. In mid-1997, he gave a keynote address in which he presented a detailed report on the company's status. The keynote featured an appearance by Microsoft CEO Bill Gates by satellite. Jobs announced a partnership with Microsoft comprising several key agreements that, according to Jobs, would benefit Apple and allow it to recover from its prolonged decline during the early and mid 1990s. Two major announcements were made during the keynote: first, that the next major release of Microsoft Office, Office 98, would be developed for the Macintosh, and second, that Microsoft's Internet Explorer web browser would be the default browser on all Macintosh computers. Despite heckling from the audience, Jobs explained why the partnership was favourable to Apple:
| “ | The era of setting this up as a competition between Apple and Microsoft is over, as far as I'm concerned. This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry to get healthy and prosper again. | ” |
Since then, Jobs gave keynote addresses at various trade expositions and conferences at least once a year, during which he announced updates to current Apple products or demonstrated new products and services. Nearly every major product upgrade or announcement during the last ten years has been made during a Stevenote. Among the products announced in Stevenotes are the original iMac all-in-one desktop computer in 1998, the clamshell iBook in 1999, the Mac OS X operating system in 2000, the iPod music player in 2001, the iPhone smartphone in 2007, and the iPad tablet in 2010.
Read more about this topic: Stevenote
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