Stetson - Singing Cowboys and Ten-gallon Hats

Singing Cowboys and Ten-gallon Hats

In the 19th century and first half of the 20th century, a hat was an indispensable item in every man’s wardrobe. Stetson focused on expensive, high-quality hats that represented both a real investment for the working cowboy and statement of success for the city dweller.

Early on, Stetson hats became associated with legends of the West, including “Buffalo Bill”, Calamity Jane, Will Rogers, and Annie Oakley. It is said that George Custer rode into the Battle of Little Big Horn wearing a Stetson. Later on, Western movie cowboys were quick to adopt the Stetson; many were drawn to the largest most flamboyant styles available.

Texans were known for their preference for the "Ten Gallon" model. According to Win Blevins' Dictionary of the American West (p388), the term "ten-gallon" has nothing to do with the hat's liquid capacity, but derives from the Spanish word galón (braid), ten indicating the number of braids used as a hat band. However, an early Stetson advertising image, a painting of a cowboy dipping his hat into a stream to provide water for his horse, symbolized the Cowboy hat as an essential part of a stockman’s gear and was later featured inside every western style hat.

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