Changing Fashions
Stetson also produced women’s hats, operating a millinery department from the 1930s to 1950s. Hat sales suffered during the Depression years, but Stetsons remained ubiquitous until Americans' embrace of headwear faded after WWII. At its peak Stetson had operations in Australia, Brazil, Colombia, Finland, Guatemala, Ireland, Japan, Mexico, New Zealand, Norway, South Africa and West Germany.
Stetson changed its business strategy in the early 1970s, closing its Philadelphia factory in 1971 and continuing in the hat business through licensing arrangements with a number of manufacturers.
Popular demand for western style hats spiked during the 1980s after the success of Indiana Jones and Urban Cowboy movies. Both Western and Dress hats continue to be important men’s accessories.
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