Star Wars Episode I: Incredible Cross Sections was published in 1999 alongside The Phantom Menace film. Expecting the film to be a runaway success, 13 million copies of this book were printed by DK. The subsequent huge discounting of, and then pulping of over nine million copies pushed the privately held company to the brink of financial ruin. In 2000, DK was acquired by the Pearson PLC media company, which also owns the Penguin Books label.
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