Standard Sizes
Ad sizes have been standardized to some extent by the IAB; they are:
Name | Width / px | Height / px | Aspect ratio |
---|---|---|---|
Rectangles and Pop-Ups | |||
Medium Rectangle | 300 | 250 | 1.2 |
Square Pop-Up | 250 | 250 | 1 |
Vertical Rectangle | 240 | 400 | 1.67 |
Large Rectangle | 336 | 280 | 1.2 |
Rectangle | 180 | 150 | 1.2 |
3:1 Rectangle | 300 | 100 | 3 |
Pop-Under | 720 | 300 | 2.4 |
Banners and Buttons | |||
Full banner | 468 | 60 | 7.8 |
Half banner | 234 | 60 | 3.9 |
Micro bar | 88 | 31 | 2.84 |
Button 1 | 120 | 90 | 1.33 |
Button 2 | 120 | 60 | 2 |
Vertical banner | 120 | 240 | 2 |
Square button | 125 | 125 | 1 |
Leaderboard | 728 | 90 | 8.09 |
Skyscrapers | |||
Wide skyscraper | 160 | 600 | 3.75 |
Skyscraper | 120 | 600 | 5 |
Half page ad | 300 | 600 | 2 |
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