Online Advertising
The "Stand By Your Ad" requirements do not cover any form of advertising over the Internet. Campaigns now regard the Internet a medium that is as important as television, radio and print advertising, or perhaps even more important due to its cost-effectiveness and rate of propagation. The more creative the advertisement, the higher the required budget.
Candidates have been known to take the mudslinging online, hoping that it would create sufficient controversy that media outlets would afford the coverage it needed without associating themselves to the attack. During the 2004 presidential election for instance, George W. Bush's campaign produced a web video with the conclusion "Kerry (D-MA) – Brought to you by the special interests" and sent it out to six million supporters via email. Another known tactic is for any campaign or person to upload an exclusive online attack ad, known or anonymously, on a video-sharing website such as YouTube without taking any credit for it. This was highlighted by the media after an anonymous editor uploaded a parody 1984 ad depicting Senator Hillary Clinton (D-NY) as "Big Brother" during the 2008 Democratic primaries, which garnered over five million views online.
Wyden has since proposed to extend the requirement to political advertising on the Internet. The sequel "Stand By Your Internet Ad Act" was introduced into the United States Congress on 12 April 2005, but has received little momentum since.
Read more about this topic: Stand By Your Ad Provision
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