Spelling - Divergent Spelling

Divergent Spelling

Divergent spelling is a popular advertising technique, used to attract attention or to render a trademark "suggestive" rather than "merely descriptive." The pastry chains Dunkin' Donuts and Krispy Kreme, for example, employ non-standard spellings.

Read more about this topic:  Spelling

Famous quotes containing the word spelling:

    My spelling is Wobbly. It’s good spelling but it Wobbles, and the letters get in the wrong places.
    —A.A. (Alan Alexander)