Speedway LLC - History of SuperAmerica

History of SuperAmerica

SuperAmerica convenience stores began in the 1960s in St. Paul by Northwestern Refining of St. Paul Park, Minnesota. It was centered on the upper midwest and Florida.

Ashland Petroleum was a refiner based in Ashland, Kentucky. It marketed full-service stations under its own "Ashland" brand. As self-service was legalized, it used the brands "Solo", "Save Mart", "Save More", and "Rich", along with others.

Ashland purchased Northwestern Refining and the SuperAmerica chain in the 1970s. It converted most of its outlets in its core territory to "SuperAmerica", while withdrawing from Florida. It maintained a few outlets under its other brand names to keep the trademarks valid.

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