Differences Between Special and Alternating Paint Schemes
With the economics of the sport dictating higher expenses, some sponsors have decided to share sponsor space with other sponsors, leading to two "regular" designs which alternate, such as Richard Childress Racing, where all three teams have multiple alternating primary sponsors. The #29 team has Shell and Hershey, while the #31 has Caterpillar, AstraZeneca, and Lenox Industrial Tools, and the #07 has Jack Daniel's, DirecTV, and BB&T as their three sponsors. Other sponsors have decided to promote different products with their sponsor dollars, such as Mars with standard schemes for M&M's and Snickers candy, Pedigree dog food, and Combos snacks, and Kellogg's with the standard Kellogg's and Cheez-It snacks (a Kellogg's product) schemes, and FedEx, which uses five different schemes with color differences to promote four different brands—Express, Ground, Freight, and Kinko's. (A fifth scheme was used in 2005 at Darlington, and is a special scheme, to promote the St. Jude Hospital they support in Memphis.) Those are not "special" schemes, but are co-primary schemes to promote various products by a sponsor who may be willing to use the broadcasts to promote their wide variety of products.
The sheer number of special paint schemes has led to criticism that they are no longer "special" at all. However, it should be differentiated between alternating sponsors, different products on cars (especially promotions for special products), and the true special paint schemes, which promote special events.
Read more about this topic: Special Paint Schemes In Racing Cars
Famous quotes containing the words differences between, differences, special, paint and/or schemes:
“The differences between revolution in art and revolution in politics are enormous.... Revolution in art lies not in the will to destroy but in the revelation of what has already been destroyed. Art kills only the dead.”
—Harold Rosenberg (1906–1978)
“I may be able to spot arrowheads on the desert but a refrigerator is a jungle in which I am easily lost. My wife, however, will unerringly point out that the cheese or the leftover roast is hiding right in front of my eyes. Hundreds of such experiences convince me that men and women often inhabit quite different visual worlds. These are differences which cannot be attributed to variations in visual acuity. Man and women simply have learned to use their eyes in very different ways.”
—Edward T. Hall (b. 1914)
“There is special providence in the fall of a sparrow. If it be now, ‘tis not to come; if it be not to come, it will be
now; if it be not now, yet it will come—the readiness is
all.”
—William Shakespeare (1564–1616)
“If there were only one truth, you couldn’t paint a hundred canvases on the same theme.”
—Pablo Picasso (1881–1973)
“Science is a dynamic undertaking directed to lowering the degree of the empiricism involved in solving problems; or, if you prefer, science is a process of fabricating a web of interconnected concepts and conceptual schemes arising from experiments and observations and fruitful of further experiments and observations.”
—James Conant (1893–1978)