Sound branding (also known as audio branding, music branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.
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Famous quotes containing the word sound:
“It is easy to face Death and Fate, and the things that sound so dreadful. It is on my muddles that I look back with horror—on the things that I might have avoided.”
—E.M. (Edward Morgan)