Development
Sonic Rush was developed by Sonic Team and Dimps, and published by Sega. The game's working title was Sonic DS. Yuji Naka, Sega's executive managing director, announced the game at Electronic Entertainment Expo (E3) 2004, along with Project Rub. A demo of the newly titled Sonic Rush was featured at E3 2005, and won video game publication IGN's "Biggest Surprise" award. Blaze the Cat, a new character, was revealed at Tokyo Game Show (TGS) 2005. The game's 2.5D format was based on Sonic Team's idea to combine elements from 2D and 3D games in the series. Director Akinori Nishiyama stated in a September 2005 interview with GameSpot that Sonic Team "wanted to keep the elements from 2D, yet still explore some of the new elements from 3D." At TGS 2005, he stated that while working on Sonic Advance 3, he realized that the series was becoming more complicated, opting for a "fast, dynamic action" approach to the next title in the series. This is the first Sonic handheld game to feature the 4Kids actors who previously did voice-work for the anime Sonic X.
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