Advertising
Since 2003, Rethink Communications is Solo Mobile's advertising agency. From 2005 until 2008, Solo Mobile advertised its Walkie talkie service. Starting in 2007, Solo claimed to have the lowest rates in Canada. Advertisements for this brand have been drastically reduced after Bell Canada purchased Virgin Mobile Canada on May 7, 2009. Solo would mainly depend on word of mouth, its own website and third-party retailers to promote its products. The end of Solo Mobile's retail presence in October 2011 also meant that the brand would no longer advertise to new customers.
Solo Mobile was subject to criticism because one of its advertisements featured an antisemitic message.
Read more about this topic: Solo Mobile
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)