Soft Plastic Bait - History

History

Soft plastics found their origins in the late 1950s and early 1960s, with small worms and grubs being moulded from hard rubber. The stiff rubber used, as well as the basic shapes produced, did not allow the flexible action and effectiveness of modern soft plastics to be observed. In 1972, lure manufacturer Mister Twister patented the Curly Tail concept, utilising the flexibility of silicone-based plastic to create a rubber lure with a more lifelike action and vastly improved fish-catching effectiveness. By the early to mid-1980s, high sales volumes of Mister Twister lures prompted many new entrants into the market, with competition soon leading to a broad and diverse selection of soft plastic lures being made available in a range of shapes, colours and sizes. Additionally, Tom Moore created the Touchdown Lure in 1974 in the back room of his store in Indiana. The Touchdown 6" Original was born with two hooks with naturally weedless weed guards and include a 12-inch leader with swivels and a sinker. Later a Pro version was created with two larger hooks and a 36-inch leader.

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