A soft launch is the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making it generally available as a hard launch or grand opening. Companies may choose a soft launch to test the viability of a product or to fine tune a product before implementing a larger marketing effort.
Read more about Soft Launch: Computer Related
Famous quotes containing the words soft and/or launch:
“O why do you walk through the fields in gloves,
Missing so much and so much?
O fat white woman whom nobody loves,
Why do you walk through the fields in gloves,
When the grass is soft as the breast of doves
And shivering sweet to the touch?”
—Frances Cornford (1886–1960)
“Now launch the small ship, now as the body dies
and life departs, launch out, the fragile soul
in the fragile ship of courage, the ark of faith
with its store of food and little cooking pans
and change of clothes,”
—D.H. (David Herbert)